IF YOU INSIST!
Hi, I'm Tamara Ceman.
I’ve spent most of my 16+ year career in the B2B tech and SaaS sector. For the last 6 years, I served as the head of marketing and a director in two companies with product-led growth at the core and advised a dozen more.
My center of operations is in Budapest, Hungary (reason pictured to the right), and I service clients worldwide. I work best with companies in or expanding to NA, EMEA, and APAC/ASIANA markets. While I speak several languages, I only deliver services in English.
When I work, I like to go deep. Get my hands dirty. Ask the tough questions. Color outside the lines with intent.
I am a big supporter and believer in PLG. (Duh.)
Many traditional companies can learn from this growth strategy, but I also believe it doesn’t work for every company, industry, or buyer segment. Sales-led and product-led can be best friends, but never replace each other.
And that's a hill I will die on.
IF YOU INSIST!
Hi, I'm Tamara Ceman.
I’ve spent most of my 16+ year career in the B2B tech and SaaS sector. For the last 6 years, I served as the head of marketing and a director in two companies with product-led growth at the core and advised a dozen more.
My center of operations is in Budapest, Hungary (reason pictured below), and I service clients worldwide. I work best with companies in or expanding to NA, EMEA, and APAC/ASIANA markets. While I speak several languages, I only deliver services in English.
When I work, I like to go deep. Get my hands dirty. Ask the tough questions. Color outside the lines with intent.
I am a big supporter and believer in PLG. (Duh.)
Many traditional companies can learn from this growth strategy, but I also believe it doesn’t work for every company, industry, or buyer segment. Sales-led and product-led can be best friends, but never replace each other.
And that's a hill I will die on.
NOT YOUR RUN-OF-THE-MILL BIZ.
Practical Marketer is not an agency.
It's an extension of my personal brand. Established in 2021, Practical Marketer is an umbrella that holds a wide variety of projects, like workshops, resources, and on-demand courses (coming soon) that are not just confined to the Tech space.
While I absolutely love my work in SaaS, as a multi-grained marketer, I don’t want to be limited to just one industry. Because marketing, at its core, is the same for any vertical. I’ve advised over a hundred companies throughout my career, some were tech, some were finance, most were B2B, and I had my fair share of B2C companies too.
And what I learned is, most problems companies face can be put into three leaky buckets.
Bonus:
My goal with Practical Marketer is to offer means to plug the holes, with curated resources and access to specialized training to build up confidence and skill.
NOT YOUR RUN-OF-THE-MILL BIZ.
Practical Marketer is not an agency.
It's an extension of my personal brand. Established in 2021, Practical Marketer is an umbrella that holds a wide variety of projects, like workshops, resources, and on-demand courses (coming soon) that are not just confined to the Tech space.
While I absolutely love my work in SaaS, as a multi-grained marketer, I don’t want to be limited to just one industry. Because marketing, at its core, is the same for any industry. I’ve advised over a hundred companies throughout my career, some were tech, some were finance, most were B2B, and I had my fair share of B2C companies too.
And what I learned is, most problems companies face can be put into three leaky buckets.
Bonus:
My goal with Practical Marketer is to offer means to plug the holes, with curated resources and access to specialized training to build up confidence and skill.
Thoughtful and inspiring. You've been a mentor for me since the day we've met, and I owe a lot of my (hopefully) successful future career to the way we worked together. You let me run with my ideas and never judged me when things didn't quite work out the way I planned. You made sure we all worked our hardest, whilst keeping a close eye on our work life balance. I'll never have another manager like you!
— Tom Barragry - Product Marketing Lead
There's no one quite like Tamara in the marketing world. She's a data guru, constantly using insights to craft winning strategies and measure success. But her skills go far beyond the numbers. Tamara is an empathetic and wise manager, making her a fantastic teammate who fosters collaboration. Plus, her strategic thinking is phenomenal.
She can take any marketing challenge and develop a clear, effective plan to achieve results. It's this blend of analytical prowess and strategic brilliance that makes her such a valuable asset.
— Klara Furstner, Director of Engineering
Just the other day I was telling a friend and partner that 'Tamara knows how to play the game.' You're a definite optimist who cuts through the chase and gets to the bottom of things with the ultimate goal of driving business impact.
Which is what marketing should be all about.
— George Chasiotis, Managing Director
*No spam. Ever. Pinky promise.
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